Perspectives
Journalists do not publish expertise. They publish stories
Expertise becomes news only when it helps a journalist explain something which matters now.
Insights
How the media thinks.
Practical notes on news judgement, expert commentary and media relations, with Perspectives on the principles behind effective PR.
Reactive commentary
Reactive commentary: speed gets your quote considered. Insight gets it used
The comments which earn coverage explain the consequence behind the headline — quickly, clearly and with a view worth reporting.
Perspectives
The authority gap: why visibility does not build reputation
Being seen is not the same as being trusted. Reputation grows when attention is repeated, relevant and earned.
Content
Why press releases don’t get coverage
Why most press releases are ignored — and how publication-ready, balanced stories earn attention.
Expert positioning
Expert positioning: how to become a source journalists trust
How to become the credible, useful source journalists call when a story moves.
Content
How to find the stories hiding in your business
The strongest stories are often already inside the business. Here is how to find them.
Media relations
Why media relations start before the pitch
The relationship which earns attention begins long before a pitch reaches an inbox.
Content
Why data alone will not make the news
Data can support a story. It rarely creates one on its own.
Expert positioning
What journalists need from expert comment
When a story is moving, journalists do not need a miniature press release. They need a credible source who can add something useful, quickly.
Media relations
Why relevance beats volume in media relations
More pitching does not automatically create more meaningful coverage. Relevance, timing and specificity do.
News
Business Manchester on the launch of Finnoah PR
The story behind Finnoah PR and the thinking which shaped the business.
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