Relevance
Knowing what makes a story worth a journalist’s attention — and what does not.
About Finnoah PR
Built on newsroom judgement.
Finnoah PR is a founder-led strategic PR consultancy built on an understanding of how the media works, what makes a story matter and how reputations are shaped.
Talk to us →Built on journalistic expertise
Understanding the media from the inside.
Finnoah PR was launched in 2023 by Steven Kelly, a former senior national journalist with 25 years’ media industry experience.
Steven spent 14.5 years in journalism, including at senior national level at the Mirror, giving him first-hand experience of how national newsrooms judge stories, shape coverage and respond to a fast-moving news agenda.
Before founding Finnoah PR, he held senior PR roles, including as head of media at several consultancies, leading business-to-business and consumer campaigns. His work at previous agencies won a Creativepool Award and was shortlisted for The Drum Awards for PR.
His PR experience spans finance, technology, biotech, engineering, manufacturing, construction, housing and the built environment, publishing, charities, sport and fitness, outdoor and adventure brands, and luxury and lifestyle businesses.
The combination of senior newsroom judgement and cross-sector PR experience shapes how Finnoah PR approaches strategy, stories and the media.
25 yearsmedia industry experience
Senior national journalistfirst-hand experience of how national newsrooms work
Founder-ledSteven leads the strategy and delivers the work
The newsroom test
Why journalism matters in PR.
The strongest communications start with understanding what is genuinely interesting, credible and useful to the audience.
Judgement
Understanding how stories are assessed, challenged and shaped before they reach an audience.
Timing
Knowing when to move quickly, when to hold back and how to respond when the news agenda changes.
Senior thinking.
Hands-on delivery.
We are founder-led. Clients deal directly with the person shaping the strategy and delivering the work.
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